CIW (Noda)

A large store chain has an active print media operation. They publish weekly flyers to be inserted into newspapers. They also frequently send direct mail flyers. How can they best incorporate social media into their advertising mix?

• Post recipes with coupons for ingredients

• Schedule promotiheir inonal events at various store locations

• Post the weekly coupon flyer as a PDF

• Post a link to their corporate website

A large paper products company has recently hired a new CEO. She is blogging regularly on social media to discuss ways to improve and reduce the negative impact on the

environment. Other leaders in the company have engaged in her blog discussions and shared them with their departments. This behavior is known as:

• Market repositioning

• Executive buy-in

• Return of engagement

• Corporate reorganization

A well known CEO of a large company regularly makes keynote speeches at industry conferences. How can these presentations be made more social?Record the speech and post it on the company's website

• Contract with a reality television producer to create a short-run series for cable

• Change the format of the speeches to a question and the answer the panel with 4 to 5 people

• Share them as live streaming events and invite the audience to ask question to the CEO

Which of the following is a social media optimization technique that can aid in search engine optimization

• Creating as many posts as possible, regardless of engagement

• Filling out all social media profiles completely

• Share content from third parties that will engage users

• Make sure all social media post link back to your website

A company specializing in European river cruises wants to expand its business to ocean cruises. It has a growing base of followers on popular social media platforms. Which social media tool can they use to attract new followers who are interested in ocean cruising?

• Paid advertising

• Organic

• Banner

• Viral

Which organization is likely to experience the highest impact of implementing an aggressive social media marketing campaign?

• A car manufacturer that makes trucks, sedans, and hybrids

• A circus performance troupe that travels the country

• A political campaign for mayor of a large city

• A large financial services company providing payroll processing

Mariah works for a local community organization and is creating a social media campaign to drive their followers to sign up for their monthly email newsletter. Which of the following would be the most effective way for her to optimize her social media campaign?

• Use headlines and images that are optimized for each platform. Post the information one on each platform to avoid annoying the user base.

• Use multiple variations of the post over the duration of the campaign with catchy headlines and images that are tailored to each platform. Make sure to never use the exact post twice.

• Use the same post headlines and images across all platforms for brand uniformity. Use the same post multiple time over the course of the campaign in order to create a consistent message

• Use descriptive headlines and text that get users as much information as possible. Use images that are optimized for each social media platform. Use the same images each time the information is posted for brand consistency

What kind of social media metric best measures the number of followers who noticed and responded to a paid advertisement?

• Conversion attribution

• Cost per click

• Click- through rates

• Total revenue earned

A company has a goal of increasing revenue from social media sites by 15% in the next quarter. They know the costs of their paid advertising and internal resources to promote the social media platform. They also have a readily available metric (sales orders) and are collecting data on conversions from followers to lead to sales. What is the company trying to calculate?

• Return on investment

• Return on engagement

• Customer loyalty

• Follower sentiment

When evaluating a visualization of social networks members, the influencers are generally considered the most important. This is known as?

• Centrality

• Reciprocity

• Structural equivalence

• Transitivity