Advertising

Which of the following statements is NOT true about advertising?

• Requires a surplus of goods or services.

• Isn’t required when the supply exceeds the demand

• Exists to create a demand

• Isn’t required when the demand exceeds the supply

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CCSS.RI.11-12.8

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.9-10.5

CCSS.RI.8.5

Advertising became a thing with the creation of the _____________.

• television

• radio

• computer

• printing press

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CCSS.RI.11-12.8

CCSS.RI.9-10.7

CCSS.RL.11-12.8

CCSS.RL.9-10.7

CCSS.RI.8.7

Which of the following is NOT one of the three requirements of ads you learned about before February Vacation?

• Colored Ink

• Technology of printing

• Literate Customers

• Industrial Revolution

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CCSS.RI.11-12.8

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.9-10.5

CCSS.RI.8.5

Which of the eight different stages of advertising is depicted by ads that strictly convey information?

• Attention Stage

• Repetition Stage

• Information Stage

• Product-Benefit Stage

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CCSS.RI.11-12.8

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.9-10.5

CCSS.RI.8.5

Which of the eight different stages of advertising came about as a direct result of newspapers enforcing the “agate rule,” which meant that all announcements/ads had to be set in agate type, which is 1/14 of an inch, or 5.5 font on a computer?

• Association Stage

• Agate Stage

• Attention Stage

• Repetition Stage

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CCSS.RI.11-12.8

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.9-10.5

CCSS.RI.8.5

By the 1980s, consumers were more critical and better educated. This made them skeptical about commercials, which led to this stage of advertising, when companies studied consumer needs and buying patterns to present a product image that would be seen as satisfying a real consumer need.

• Attention Stage

• Behavioral Stage

• Motivation Stage

• Entertainment Stage

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CCSS.RI.11-12.8

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.9-10.5

CCSS.RI.8.5

This advertising stage involves adding pleasant pictures to ads to inspire a pleasant connection with the product. 

• Positivity Stage

• Association Stage

• Motivation Stage

• Product-Benefit Stage

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CCSS.RI.11-12.8

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.9-10.5

CCSS.RI.8.8

This advertising stage dives deeper into people’s motivations; women don’t want to pay more for a bar of soap that will make them clean, but they will pay more for a bar that promises to make them beautiful.

• Motivation Stage

• Product-Benefit Stage

• Attention Stage

• Entertainment Stage

Tags

CCSS.RI.11-12.8

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.9-10.5

CCSS.RI.8.5

Which of the following options is NOT one of the eight stages of advertising?

• Entertainment Stage

• Retention Stage

• Product-Benefit Stage

• Repetition Stage

It wasn’t until the ______________ that there were enough products to support mass advertising, because there wasn’t an increased supply until then.

• Internet Age

• Industrial Revolution

• Revolutionary War

• Space Age

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CCSS.RI.11-12.8

CCSS.RI.9-10.7

CCSS.RL.11-12.8

CCSS.RL.9-10.7

CCSS.RL.8.7