Persuasive Appeals for Students

What is a bandwagon appeal?

• An appeal for people who like wagons.

• An appeal that focuses only on positives and excludes negatives.

• An appear that relies on repeating something over and over again.

• An appeal that focuses on how everyone else is doing it.

A testimonial appeal...

• relies on the support of a expert, satisfied customer, or trusted figure.

• relies on people wanting to feel special.

• relies on you feeling emotions, like fear, sadness, or happiness.

• portrays someone as being average.

What is a stereotype?

• Used to link something people like to a product.

• A narrow, fixed idea about a certain group.

• A type of stereo that plays really good music.

• It portrays a person as being common, ordinary, or average.

What is a "Card Stacking" appeal?

• When you cheat while playing a card game.

• When you influence people by saying that everyone is doing it.

• When you only show the best information and hide the bad parts.

• When you repeat something over and over again like a stack of 52 cards.

What is a "Name-Calling" appeal?

• When you appeal to others by saying their name.

• When a person, product, company, or idea is called something negative or insulted.

• A narrow fixed idea about a group of people.

• Something that little children and mean people do.

What is a "Plain Folks" appeal?

• When you cannot think of a way to make a product or idea exciting.

• When you imply that only boring people would like the product or company.

• When you present a person as relatable because they are common or ordinary.

• When you appeal to those who wish they were special.

A "Snob Appeal" persuasion works by...

• making people avoid something because they do not want to be a snob.

• making something seem valuable because special people like it.

• making people feel a certain way, like happy or sad.

• repeating something over and over again so you remember it.

What's an example of an appeal based on Repetition?

• "Come to CoffeeHaus and grab happiness in a warm cup!"

• "You deserve the best. Shop WonderShoes."

• CandyNow! You know you want it. Stop by at CandyNow!

• Everyone goes to the Cafe du Monde.

Which of these is an emotional appeal?

• Save 15% or more when you switch to our car insurance!

• 5 out of 5 dentists recommend this toothpaste!

• Millions of puppies are living in crowded shelters. Save one today.

• All girls love diamonds- get one today!

This appeal makes your product or idea shine! It includes positive phrases such as delicious, patriotic, shiny, and new.

• Shiny Stereotypes

• Glittering Generalities

• Fancy Phrases

• Snob Appeal