EVP2.0

"We chase the miracles of science to improve people’s lives"

This is?

• PURPOSE

• AMBITION

• EMPLOYEE VALUE PROPOSITION

• TAGLINE

What's our new EVP?

• We can do more

• Pursue progress. Discover extraordinary

• Empowerment and accountability

• We act for patients and customers

What we can say to the candidates about "Progress"?

• Develop your career, your way

• Grow your skills and experience

• Never Stop Learning

• Take calculated risks

• All above mentioned

What we can say to the candidates about "Discover"?

• Surprise yourself with what you can do

• Make an impact on real people

• Discover extraordinary solutions

• Develop yourself & the world

• All above mentioned

How many EVP pillar we have?

• 2

• 3

• 4

• 5

What are the 4 pillars? please draw

What is NOT our Tone of Voice

• Direct

• Courageous

• Calm

• Curious

• Human

Tone Of Voice: wrong approach

• Use US English

• Passionate

• Too formal, distance or cold

• Active verbs

• Simple and direct