AIDA
Authored by Chauvan Brookes
Social Studies
12th Grade
Used 16+ times
AI Actions
Add similar questions
Adjust reading levels
Convert to real-world scenario
Translate activity
More...
Content View
Student View
9 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
1. AIDA is an acronym that stands for what?
Attention, Interest, Desire, Awareness
Awareness, Interpret, Design, Action
Attention, Interest, Desire, Action
Access, Interpret, Design, Action
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is true about AIDA?
That it is represented as a funnel because potential customers drop off as each step of AIDA progresses.
That it is represented as a funnel because more potential customers join the process of AIDA as it progresses.
That it is represented as a funnel because everyone that starts at the top takes action at the end.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The first ‘A’ in AIDA stands for what?
Attention
Action
Alertness
Altered
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How do businesses get people to be aware of their brand?
Cold calls
Sales
Finance
Advertising
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
True or False - Everyone moves from the first step of AIDA to the second step.
TRUE FALSE
TRUE
FALSE
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What do businesses need to understand about their target market in the second step of AIDA?
Income
Gender
Wants and needs
Desires
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
1. True or False – Businesses only want you to feel positive emotions when watching their adverts.
TRUE FALSE
TRUE
FALSE
Access all questions and much more by creating a free account
Create resources
Host any resource
Get auto-graded reports
Continue with Google
Continue with Email
Continue with Classlink
Continue with Clever
or continue with
Microsoft
%20(1).png)
Apple
Others
Already have an account?
