Primary Research

Which of the following is not a potential problem associated with primary research data?

• Costs

• Focus

• Researcher Bias

• Sample size

Primary data is _____ research that collects ______ data for a specific purpose.

• Desk, existing

• Desk, new

• Field, existing

• Field, new

Primary research is

• Collecting new data for a specific purpose

• Data that has not been processed by a firm

• Using experiments and observations to find out about what customers want or need

• Using questionnaires to collect quantitative data

Why might a business carry out primary research?

• To discover their customers' needs and wants

• To gain more market share

• To gather data required that does not already exist

• To produce better goods or services for their customers

Which of the following is an example of primary research?

• Customer suggestions and feedback

• Economic forecasts for the next 12 months

• Information from media articles

• Newly published government reports

Primary data has an advantage over secondary data because

• It is normally less time consuming to gather

• It is unique to the purpose of the research

• It saves time on data analysis

• The data already exists so is cheaper to gather

Primary data can be best gathered by

• government publications

• observations and surveillance

• quantitative research

• trade research and development

Which of the following is unlikely to be a drawback of primary research?

• Findings come from unrepresentative samples

• Inappropriate questions may be asked

• Primary research may lack specific focus

• Respondents may exaggerate their views