IGCSE Business Studies - Marketing
Authored by Nhã Ngọc
Other
10th - 11th Grade
Used 27+ times
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8 questions
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1.
FILL IN THE BLANKS QUESTION
1 min • 1 pt
Definition of Marketing
(a)
2.
FILL IN THE BLANKS QUESTION
1 min • 1 pt
Marketing involves:
(a)
3.
FILL IN THE BLANKS QUESTION
1 min • 1 pt
Product orientation definition:
(a)
4.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Market orientated definition:
Focuses on making a quality product and then trying to find customers to buy it.
Focuses on finding out what the customer wants through market research and then trying to make a product to meet customers’ wants.
To promote customer loyalty (customers who buy your product and service repeatedly) building a relationship with the customer is necessary.
The advantage gained by being first into a market etc – for example, extra sales as there are no other competitors
5.
OPEN ENDED QUESTION
2 mins • Ungraded
Why customers spending patterns change:
Evaluate responses using AI:
OFF
6.
OPEN ENDED QUESTION
3 mins • Ungraded
Customer loyalty definition:
Evaluate responses using AI:
OFF
7.
OPEN ENDED QUESTION
3 mins • Ungraded
factor that affect individuals’ consumption?
Evaluate responses using AI:
OFF
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