GOAL STRATEGY OBJECTIVE TACTICS

GOAL STRATEGY OBJECTIVE TACTICS

University

9 Qs

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GOAL STRATEGY OBJECTIVE TACTICS

GOAL STRATEGY OBJECTIVE TACTICS

Assessment

Quiz

Social Studies

University

Practice Problem

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Created by

Phuong Nguyen

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9 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

We want our new CEO to become a well-known, respected and trustworthy business leader in the real estate market.

Goal

Strategy

Objective

Tactics

2.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

We'll invite 5 journalists from 5 mass media outlets to an exclusive interview with our new CEO this month. The CEO will talk about business plans, his background and personal hobbies. The journalists will later visit our new factory in a private tour with the CEO.

Goal

Strategy

Objective

Tactics

3.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

To have a total of 20,000 views on at least 5 news articles featuring our CEO by the end of a 2-month period, ending May 2023.

Goal

Strategy

Objective

Tactics

4.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

To improve our communication with major investors, we need to boost our online presence.​

Goal

Strategy

Objective

Tactic

5.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

We'll publish a 3-minute YouTube recap video every Friday, in which 1-2 of our analysts gave a summary of what happened in the market that week. We'll send that directly to investors' emails.

Goal

Strategy

Objective

Tactics

6.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

To increase the visitor views of our weekly YouTube recap video by 20% following a five-week period. The click-through rate through emails should be at 80% within the first 3 days of the email being sent.​​

Goal

Strategy

Objective

Tactic

7.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

​In order to improve our firm's reputation in Vietnam, we'll strengthen our community relations activities in the Central Highlands area.

Goal

Strategy

Objective

Tactic

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