G9 Marketing, competition and the costumers

The main purpose of building customer relationships is to increase costumers____

• promotion

• loyalty

• complaints

• needs

Globalization has led to increased___ for many businesses

• competition

• prices

• tariffs

• costs

Business should respond to changing consumer ___ to try to maintain sales in charging markets.

• prices

• tastes

• advertising

• supply

One claimed advantage of market ___ is that it makes marketing more effective by selling products consumer groups want to buy.

• size

• competition

• changes

• segmentation

Marketing which focuses on small segments of a larger market is called___ marketing.

• mass

• general

• niche

• promotion

The only function of the marketing department is selling products.

• True

• False

A marketing department needs to try to anticipate changes in consumer demand

• True

• False

Spending patterns do not change as a population ages

• True

• False

Maintaining good customers relations aims to attract new customers not keep existing ones

• True

• False

Mass marketing aims many products at different groups of cosnumers

• True

• False