
MRS300T Chapter 3
Authored by Sfiso Mahlangu
Social Studies
University
7 Questions
Used 2+ times

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1.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which of the following step of the marketing research process is NOT part of the preliminary research investigation?
Define the problem
Identify the research objectives
Determine the research design
Collect the secondary data
Select the method of primary data collection
2.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which of the following step of the marketing research process is NOT part of the formal marketing investigation?
Design the questionnaire
Design the sample plan
Conduct the investigation
Collect the secondary data
Select the method of primary data collection
3.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
At which step of the marketing research process is the researcher busy with when they notice a research gap and realize more information is needed about target market of a new product?
Define the problem
Identify the research objectives
Collect the secondary data
Select the method of primary data collection
Design the questionnaire
4.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
At which step of the marketing research process is the researcher busy with when they review published articles and books to understand consumer behavior?
Define the problem
Identify the research objectives
Collect the secondary data
Select the method of primary data collection
Design the questionnaire
5.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
At which step of the marketing research process is the researcher busy with when they propose an experiment to examine the effect of black Friday sales promotion on sales?
Define the problem
Identify the research objectives
Collect the secondary data
Select the method of primary data collection
Design the questionnaire
6.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
At which step of the marketing research process is the researcher busy with when they decide on whether to either interview respondents online, in person or using telephone?
Define the problem
Identify the research objectives
Collect the secondary data
Select the method of primary data collection
Design the questionnaire
7.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Indicate whether the following statement is True or False.
Preliminary marketing research is undertaken to ascertain the feasibility and value of a research project
TRUE
FALSE
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