NHT Day 5

What category of Facebook ad policies did this ad violate?

• Accuracy: Non-existent functionality

• Prohibited Categories

• Personal Attributes

• Image: Too much text

What category of FB ad policy did this ad violate?

• Image: Shocking image

• Prohibited category

• Destination

• Accuracy

Name 3 marketing funnels

• Reach

  Consideration

  Purchase

• Awareness

  Engagement

  Conversion

• Awareness

  Consideration

  Conversion

• Awareness

  Evaluation

  Purchase

What are dynamic ads?

• Create efficient and effective partnerships between retailers and brands

• Automatically display relevant products to people.

• Designed to drive people to your messenger

• Pieces of code for your website that lets you track customers

What is Facebook Pixel?

• A computer program that simulates and processes human conversation

• Is what allows mobile app developers to integrate Facebook within a mobile app.

• A piece of code for your website that lets you track and build audiences for your ad campaigns

• A campaign to encourage customers to make purchases on their website.

How can you edit Targeting Audience on Ads Manager?

• 1. Go to "Campaign" tab

  2. Click "edit" and

  modify audience

• 1. Select campaign you want to edit.

  2. Go to "Adset" tab. Scroll to Audience and modify

• 1. Select campaign you want to edit.

  2. Go to "Ad" tab.

  Scroll to Ad Creative and modify

• You cannot edit the Audience

Select all Targeting Audience strategies (4 in total)

• Broad Targeting

• Detailed Targeting using demography, interests, behaviours

• Lookalike Audience

• Custom Audience

• Automatic Audience

Select all ad placements (applicable on Ads Managers)

• Facebook

• Instagram

• Audience Network

• Messenger

• Whatsapp

What is the main benefit of carousel ad format?

• visualised and attracting.

• suitable for all ad objectives.

• you can show 2 or more images and/or videos in a single ad.

• help you reduce the cost

The _______ wins an ad auction.

Fill in the blank

• Most reputable brand

• Total Value

• Highest bid

• Highest estimated action rate