Chapter 13

What's Marketing?

• Marketing is the process of creating, promoting, and presenting a product

• Marketing is the process of creating, promoting, and presenting a product to meet the wants and needs of consumers, wherever they are

• Marketing is the process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers

• Marketing is the process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers, wherever they are

How many functions of marketing?

• 9

• 5

• 7

• 8

The marketing mix consists of .... basic marketing strategies

• 1

• 2

• 3

• 4

what's the Market research?

• the gathering and analysis of information on the size, location, and makeup of a market

• the gathering of information on the size, location, and makeup of a market

• determining the wants and needs of customers and providing them more efficiently and effectively than competitors.

• determining the wants and needs of customers and providing them more effi iently

Demographics are facts about the population. These facts include

• age, gender, location, and income.

• age and gender

• age, gender and income.

• age, gender and location

.... helps companies focus on the people most likely to buy their goods or services.

• Market segmentation

• Marketing concept

• Target marketing

• Market research

... is a model of the actual product. It is used to see what the new product will look like

• Existing product

• Proposed product

• Prototype

• New product

a market is a group of .... who share common wants and needs

• people

• customers

• companies

• audience

... is any effort to inform, persuade, or remind potential customers about a business’s products or services.

• Financing

• Product/service management

• Distribution

• Promotion

... is a pathway to direct products to consumers

• channel of distribution

• Direct distribution

• Indirect distribution

• distribution