
Product Life Cycle
Authored by Bo Gao
Social Studies
1st - 3rd Grade
Used 2+ times

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6 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following activities does not take place during the research and development stage of the product life cycle?
Market research
Monitoring competitors
Publicity
Test marketing
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The stage in a product's life cycle that requires significant investment yet often incurs losses is known as
Decline
Growth
Launch
Maturity
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Features of the launch stage for most products do not include
Extensive promotion and advertising
Low sales volume
Market research and development
Negative cash flow
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Products that are sold from one business to another in order to further the production process are known as
Producer goods
Consumer goods
Durable goods
Perishable goods
5.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Possible strategies to reverse a decline in the sales of a product do not include
Additional features added to the product, such as special or limited editions
Expanding into new markets overseas
Increased use of promotional strategies
Increasing prices to improve the image (perception)of the product
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Rapid changes in technology and fashion have shortened the life cycles of product in certain industries.
True
False
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