What is the purpose of a DESIGN BRIEF?

• It is a short mission statement at the start of a design project which outlines the requirements of the solution.

• It is a list of criteria written after research which sets targets and parameters to ensure the project outcome is relevant.

• It is a plan of how the final product will be made and sent to the manufacturers at the end of a design project

What are the two types of design brief?

• Long and short

• Open and closed

• Right and wrong

What are the benefits and drawbacks of an OPEN BRIEF?

• BENEFIT: Easy to interpret

• BENEFIT: More opportunity for designer creativity

• DRAWBACK: There is a risk designer could stray from clients requirements

• DRAWBACK: Limits designers creativity

What are the benefits and drawbacks of a CLOSED BRIEF?

• BENEFIT: Misunderstandings are less likely to occur

• BENEFIT: Gives designer more control over the project

• DRAWBACK: Can have a less innovative and creative outcome due to client having more control

• DRAWBACK: Harder to interpret than an open brief

Which of the following are RESEARCH TECHNIQUES?

• Focus group

• Questionnaire

• Morphological analysis

• Product comparisons

Which TWO research techniques would be appropriate to find out the NEEDS OF THE TARGET MARKET?

• Test rigs

• Product comparison

• Questionnaire

• Focus group

Select the correct definitions for research

• Primary research involves gathering data which has not been collected before. E.g surveys.

• Secondary research involves using already existing data. E.g anthropometric data

• Primary research means the first research you do in a project

• Secondary research is information gathered towards the end of a project

What kind of information could you gain from using a TEST RIG?

• Functional issues; does product work as expected

• Ergonomic testing; how comfortable is the product to hold

• Material testing; how durable is the material.

What kind of information could you gain from a USER TRIAL?

• Material testing; how durable is the product

• Ergonomic testing; how comfortable is the product to hold

• Environmental testing; how aerodynamic is a product

Which of the following are the key stages of PRODUCT COMPARISON

• Identify products to compare - Plan what factors are most appropriate to compare; price, functions etc - Analyse results

• Define the purpose - select appropriate participants - develop discussion points - take notes

• Give product to target market - performs tests under set conditions - user gives feedback - analyse results