Advertising

The point of advertising is:

• To convince

• T persuade

• To buy products

• to make funny commercials

Which of the following does not help a business create a BRAND identity

• Logo

• Brand Ambassador

• Slogan

• Real Value

Product Placement is:

• When you are not planning on buying something, but then you make a decision in the moment to buy it

• The Group of people who are most likely to buy a product

• When a famous person gets paid to have their product included in a movie or TV show

• When a company pays to have their produce included in a movie or TV show

Celebrity endorsement is:

• When you are not planning on buying something, but then you make a decision in the moment to buy it

• The Group of people who are most likely to buy a product

• When a famous person gets paid to have their product included in a movie or TV show

• When a company pays to have their produce included in a movie or TV show

Target Market is:

• When you are not planning on buying something, but then you make a decision in the moment to buy it

• The Group of people who are most likely to buy a product

• When a famous person gets paid to have their product included in a movie or TV show

• When a company pays to have their produce included in a movie or TV show

Impulse Purchase is:

• When you are not planning on buying something, but then you make a decision in the moment to buy it

• The Group of people who are most likely to buy a product

• When a famous person gets paid to have their product included in a movie or TV show

• When a company pays to have their produce included in a movie or TV show

Real Value is (Choose more than 1 answer)

• How much the product costs in the store

• The profit a company makes on the product

• How much it costs to produce a product

• The actual use the consumer gets out of the product

Badge value is:

• When a company succeeds in creating customer loyalty

• The value we place on a brand because of how it connects to our self-image

• When the values of the company match the values of the consumer

• When consumers buy products on sale

A business creates high perceived value through (Choose more than 1 answer):

• Brand Value

• Message Value

• Logo Value

• Badge Value

What is at the bottom of Maslow's Pyramid of Needs?

• Psychiatric

• Physiological

• Physical

• Psychological