HTC Best Practices Refresher

Which of the following metric(s) make up the Message Exposure dimension in the Multi-D Framework?

• HTC CTA Button Clicks

• HTC Total Reach

• Total Unique Video Views

• Total Video Creations

Answer explanation

Which of the following metric(s) make up the Participation dimension in the Multi-D Framework?

• Total UGC Unique Creators

• Total video creations

• Effect Plays

Answer explanation

Which one of the following is a best practice for the ENGAGEMENT dimension in the Multi-D Framework?

• Lower barriers of entry to the BE

• Customising the HTC's CTA button text to create a sense of urgency

• Turning on TUF

• Keep your BE within 15 seconds

Answer explanation

Besides likes, shares, and comments, HTC unique CTA button clicks and external link clicks also make up the Engagement dimension in the Multi-D Framework!

Giving out prizes is said to have increased unique CTA clicks by ~2x.

• True

• False

Answer explanation

As a general trend, which type of creative execution style tend to perform better?

• KOL-led videos

• TVC-style videos

Answer explanation

Customising your CTA text on your HTC page leads to higher CTR

• True

• False

Watch this video. How would you advise your client to modify this dance HTC?

This is not a question! Do provide your clients with these 3 best practices to optimise overall campaign performance.

• Include contests/prizes

• Ensure sufficient traffic drivers (Topview/R&F)

• Ensure a well-researched HTC/BE concept tailored to the market