ESB Review 1

What is it called when you market a product or service based on certain target customers?

• Marketing Segmentation

• Target

• Demographic

• Humanistic

Which marketing segmentation focuses on the WHO, such as age, education, gender or income.

• Demographics

• Psychographic

• Geographic

• Behavioral

Which type of marketing segmentation focuses on the WHY, such as hobbies, lifestyles, personalities, values or beliefs.

• Demographic

• Psychographic

• Geographic

• Behavioral

Which type of marketing segmentation focuses on the WHERE, such as country, region or state.

• Demographic

• Psychographic

• Geographic

• Behavioral

Which type of marketing segmentation focuses on the HOW, such as spending habits, loyalty to a brand or browsing habits.

• Demographic

• Psychographic

• Geographic

• Behavioral