ESB Review 1

ESB Review 1

9th - 12th Grade

5 Qs

quiz-placeholder

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ESB Review 1

ESB Review 1

Assessment

Quiz

Business

9th - 12th Grade

Medium

Created by

Aimee LeDoux

Used 4+ times

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5 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is it called when you market a product or service based on certain target customers?

Marketing Segmentation

Target

Demographic

Humanistic

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which marketing segmentation focuses on the WHO, such as age, education, gender or income.

Demographics

Psychographic

Geographic

Behavioral

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which type of marketing segmentation focuses on the WHY, such as hobbies, lifestyles, personalities, values or beliefs.

Demographic

Psychographic

Geographic

Behavioral

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which type of marketing segmentation focuses on the WHERE, such as country, region or state.

Demographic

Psychographic

Geographic

Behavioral

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which type of marketing segmentation focuses on the HOW, such as spending habits, loyalty to a brand or browsing habits.

Demographic

Psychographic

Geographic

Behavioral

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