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Unit 18 H & T-Marketing

Authored by Jeanie Siegrist

Fun

9th - 12th Grade

Used 1+ times

Unit 18 H & T-Marketing
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35 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Ad that appear in magazines

Print advertising

Journal advertising

Billboard Advertising

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Long-term, forward-looking approach to planning with the fundamental goal of achieving a sustainable competitive advantage.

Advertisement

Marketing

Marketing Plan

Marketing Strategy

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Comprehensive document or blueprint that outlines the advertising and marketing efforts for the coming year.

Marketing Plan

Market Research

Marketing Strategy

Product Testing

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Process of gathering, analyzing, and interpreting information about market, product, or service to be offered for sale in the market, about the past, present and potential customers for the product or service.

MARKETING PLAN

MARKET RESEARCH

MARKETING STRATEGY

PRODUCT TESTING

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Asking survey questions aimed capturing needs, values, attitudes, behaviors and demographics.

ADVERTISING TESTING

BRAND AWARENESS AND REACH

MARKET SEGMENTATION

PRODUCT TESTING

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Help produce marketing messages to change or enhance existing perceptions about your products/ services

ADVERTISING TESTING

BRAND AWARENESS AND REACH

MARKET SEGMENTATION

PRODUCT TESTING

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Brand Awareness and Reach is?

Keeping how effective your marketing campaigns really are.

Measuring customer satisfaction to increase customer retention.

Surveys that ask customers to choose between different products with unique features and price points.

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