Unit 18 H & T-Marketing

Ad that appear in magazines

• Print advertising

• Journal advertising

• Billboard Advertising

Long-term, forward-looking approach to planning with the fundamental goal of achieving a sustainable competitive advantage.

• Advertisement

• Marketing

• Marketing Plan

• Marketing Strategy

Comprehensive document or blueprint that outlines the advertising and marketing efforts for the coming year.

• Marketing Plan

• Market Research

• Marketing Strategy

• Product Testing

Process of gathering, analyzing, and interpreting information about market, product, or service to be offered for sale in the market, about the past, present and potential customers for the product or service.

• MARKETING PLAN

• MARKET RESEARCH

• MARKETING STRATEGY

• PRODUCT TESTING

Asking survey questions aimed capturing needs, values, attitudes, behaviors and demographics.

• ADVERTISING TESTING

• BRAND AWARENESS AND REACH

• MARKET SEGMENTATION

• PRODUCT TESTING

Help produce marketing messages to change or enhance existing perceptions about your products/ services

• ADVERTISING TESTING

• BRAND AWARENESS AND REACH

• MARKET SEGMENTATION

• PRODUCT TESTING

Brand Awareness and Reach is?

• Keeping how effective your marketing campaigns really are.

• Measuring customer satisfaction to increase customer retention.

• Surveys that ask customers to choose between different products with unique features and price points.

Paying to sponsor a sports or a charity event.

• DISPLAY ADS

• EVENT MARKETING

• OUTDOOR ADVERTISING

• SOCIAL MEDIA ADS

Pinterest, Instagram, Facebook are example of ........

• DISPLAY ADS

• PODCASTS

• SOCIAL MEDIA ADS

• VIDEO ADS

Based in the customer's perception alone.

• Brand Identity

• Brand Image

• Brand Recall

• Brand Recognition