SEM 2 1.11 - 1.15 Review

Wheelz wants to market its product line of in-line skates to young males under the age of 35. Which of the following sponsorship opportunities would best attract the exposure the company seeks on a very limited budget:

•   Olympic opening ceremony

•   Extreme-sporting event

•   Pro-football game

•   Affinity-sporting event

What type of sponsorship objective involves bartering for goods and services?

•   Cost avoidance

•   Revenue generation

• Activation

• Promotion

Obtaining the right to name a sport or entertainment event is often one of the objectives of a(n)

•   franchise arrangement.

• sponsorship

• affiliation

•   licensing agreement.

Sport/Event marketers often identify the sponsorship potential of a specific business by researching the company's sponsorship history and understanding its

•   sponsorship objectives.

•   manufacturing methods.

•   financial policies.

•   quantity standards.

Which of the following would an event marketer most probably contact when seeking sponsorship for an upcoming auto race:

•   Nonprofit organizations

•   Related businesses

•   Athletic competitors

•   Charitable organizations

Why should sport/event marketers develop proof-of-performance packages for sponsors?

•   To provide information about the facility

•   To explain the type of sport/event

•   To list the important participants

•   To help sponsors justify the investment

When writing a proposal for a potential sponsor, sport/event marketers should clearly emphasize sponsorship value and

• deadlines

• liability

• benefits

• confidentiality

One reason it is important to sell the venue is because the venue is part of the

• market

• facility

• location

• product

Which of the following would occur first in the process of selling sport/event sponsorships:

•   Create a standard set of sponsorship packages for your organization.

•   Determine what your organization needs to gain from the sponsorships.

•   Seek potential sponsors who can offer you value in kind (VIK).

•   Determine the dollar amount you expect potential sponsors to commit in exploitation.

Which of the following is a reason that sport/event organizations enter into partnerships with sponsors:

• Fees

•   Relationship marketing

•   Product positioning

• Exclusivity