NHT Day 5 Quiz

What category of Facebook ad policies did this ad violate?

• Accuracy: Non-existent functionality

• Prohibited Categories

• Personal Attributes

• Image: Too much text

Name 3 marketing funnels

• Reach

  Consideration

  Purchase

• Awareness

  Engagement

  Conversion

• Awareness

  Consideration

  Conversion

• Awareness

  Evaluation

  Purchase

What are dynamic ads?

• Create efficient and effective partnerships between retailers and brands

• Automatically display relevant products to people.

• Designed to drive people to your messenger

• Pieces of code for your website that lets you track customers

What is Facebook Pixel?

• A computer program that simulates and processes human conversation

• Is what allows mobile app developers to integrate Facebook within a mobile app.

• A piece of code for your website that lets you track and build audiences for your ad campaigns

• A campaign to encourage customers to make purchases on their website.

The campaign that has the _______ wins an ad auction.

Fill in the blank

• Most reputable brand

• Highest Total Value

• Highest bid

• Highest estimated action rate

What is formula to decide who is winning the ad auction?

• Total Value = Advertiser Bidding x Estimated Action Rates + User Value

• Total Value = Impression x Advertiser Bidding + User Value

• Total Value = Advertiser Bidding x User Value + Estimated Action Rate

Which of the best practices below are recommended for mobile creative assets?

• Frame for mobile

• Build for sound off

• Make it short and powerful

• All of Above

What are the requirements if I want to create Dynamic ads to get sales on my website? (choose 2)

• Create a catalogue of products on Commerce Manager

• Create Facebook shop

• Install Pixel on website and connect Pixel with catalogue

• Delete the items from previous season catalogue

What are the steps of Objection Handling?

• - Acknowledge

  - Question

  -Position

  -Check

• - Question

  - Pitch

  - Check

  -Thank

• - Acknowledge

  - Check

  -Question

  - Thank

When pitching any solutions, it is required in the first step to.....

• Mention the Features and Benefits of the solutions

• Guide them how to apply

• Guide them the budget as recommendation

• Check their technical issues