SEM II 2.01-2.06 Review

Sending newsletters, acknowledging efforts, providing extra benefits, and asking opinions are ways that event organizers

• improve their brands.
• advertise their products.
• encourage vendor loyalty.
• service their sponsors.

What is a benefit to a sports team of coordinating outreach projects with local community organizations?

• Generates public support for a team
• Attracts athletes from other sports
• Decreases the need to advertise
• Improves relations with the media

Foundations for grant money are 

• millionaires.
• volunteer their money by finding you.
• usually local and are found by searching for non-profits in the area.
• schools and churches.

Which are things that can be used to maintain/build fan support

• Get the people involved with the event to perform at their highest level
• Give the fans a reminder about the event
• Inform local people about the event
• All of these.

Immediately following a meeting with a potential event sponsor, an event organizer should perform which task?

• Adjust the pricing options in order to obtain the sale

• Ask the meeting participants for sponsorship referrals

• E-mail a copy of the proposal to the decision-maker

• Send a thank-you card to each of the meeting participants

What do amateur sports organizations often solicit in order to be able to operate?

• Media coverage

• Grant money

• Playing time

• Free publicity

A sports or event planner contacting a local business about supporting an upcoming tennis tournament is an example of which potential role?

• Participants

• Paying customers

• Spectators

• Corporate sponsors

An event organizer is most likely to receive a grant or foundation funding if the event pertains to which outcome?

• Benefits the community

• Includes celebrity appearances

• Generates national media coverage

• Appeals to a large target market

Which is the most efficient and inexpensive way for a local youth-soccer camp director to locate organizations that offer grant money?

• Develop a sales letter

• Mail color brochures to all local businesses

• Make cold calls to national corporations

• Conduct online research

To obtain operating funds, a not-for-profit sports camp for underprivileged children might seek which option?

• Capital-improvement loans

• Tax refunds from the community

• Grant or foundation monies

• Celebrity endorsements