Introduction

What is marketing?

• The action of promoting and selling services, including market research.

• A boy named Mark who is dancing.

• The action of promoting products to be sold less than other products, including advertising.

• The business of promoting and selling products, including market advertising.

True or False?

Marketing includes advertising, selling, and delivering products to consumers.

• True

• False

True or False?

Marketing involves encouraging people to buy a product or service.

• True

• False

__________ is the arm of promotion that tries to create a favorable public opinion for an individual or an organization.

TRUE OR FALSE: Part of building positive media relations can include writing effective press releases, which contain newsworthy information that will be of interest to the public.

• TRUE

• FALSE

TO be effective, the information provided in a press release should have the following:

• Attention-grabbing headline and story

• Introductory paragraph including a concise statement

• Information about the business

• Contact Information

• All of the above

___________ is a person-to-person communication between a salesperson and a potential customer. An example is using social media to interact with your customers and/or fans.

The form of promotion that determines client needs and wants and responds through planned, personalized communication that influences purchase decisions and enhances future business opportunities

• Personal selling

• Feature

• Producers

• Publicity

Which tool is targeted used to spread goodwill and build a relationship with the public?

• PR and Publicity

• Sales promotion

• Direct marketing

• Advertising

Which element of the promotional mix is this?

• Sponsorship

• Publicity

• Viral marketing

• Personal Selling