Essential English CIA Language that Works by STEC

Camera angles are a text structure used to

• look attractive

• draw in the viewer's attention especially when close ups are used or two shots are used to compare two characters' reactions

• are a distraction

• help us to forget what we know

Repetition, exclamation marks, bold/different fonts are language features that

• are a waste of time

• emphasises the point by making it stand out as important

• makes us fall asleep

• reinforces the idea

Soundtracks and sound effects in texts can

• create a certain mood or tone

• get our attention and draws our interest

• make us feel something or emotionally respond

• make the scene or idea come to life; can represent a particular group

Text structures such as bullet points and sub headings are a great way

• to distract us

• to organise ideas

• to make it harder to read

• to help locate key information

Colour, shape, lines and size are all examples of

• text structures that grab our attention, makes ideas stand out or seem important,

• things that are pretty

• language features only

• boring techniques found in a text

Texts can be structured in specific ways to show or illustrate

• problems and solutions

• chronology (the order in which it happened; time of day)

• causes and effects

• situations and consequences

Statistics and quotes are effective language features because

• they add variety to the text

• they make the point of view or argument sound more scientific or legitimate

• they convince the reader more with the use of research

• they add to the layout

Rhetorical questions and direct address (the use of "you") are very persuasive language features because

• they engage the reader by targetting them

• they involve the reader or viewer specifically

• they give the reader something to consider or think about

• they allow the reader to reflect on their own experience

Language features such as rule of three, hyperbole (exaggeration), sarcasm and emotional language are all examples of

• persuasive techniques which affect the reader by reinforcing or illustrating a point.

• techniques to avoid when making a speech

• less effective and uninteresting techniques

• do not get our attention

Alliteration, onomatopoeia and rhyme are all language features

• that get our attention through use of sound

• add interest because we can hear the difference

• do not draw our attention

• are not effective in emphasising ideas