Promotion

Promotion

1st - 3rd Grade

10 Qs

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Promotion

Promotion

Assessment

Quiz

Social Studies

1st - 3rd Grade

Practice Problem

Hard

Created by

Bo Gao

Used 42+ times

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10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is not part of promotion?

Advertising

Branding

Price reductions

Public relations

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Below the line promotion does not include

Branding

Cinema advertising

Direct mail

Packaging

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Above the line promotion is

Any form of commercial television or radio promotions

Promotional techniques within the control of the organization

The use of promotion via the mass media

Used to persuade or inform customers of a firm's products

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Direct marketing is

Any form of above the line promotion

Any form of below the line promotion

The marketing process of selling straight to potential and known customers

Using radio, television and newspapers to sell directly to customers

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Sales promotion can be best described as

Advertising using mass media to attract customers to buy a firm's products

Marketing techniques aimed directly at selling to customers

Selling products at reduced sales prices to attract customers

The process of persuading people to buy a firm's products

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The catchphrase "Have it your way" is used by Burger King. This is an example of

A corporate slogan

A patent

Above the line promotion

Direct marketing

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Telesales and telemarketing are examples of

Above the line promotion

Direct marketing

Flexible working practices

Paid-for advertising

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