Ch 20 Attracting and Retaining Customers

Ch 20 Attracting and Retaining Customers

10th - 12th Grade

10 Qs

quiz-placeholder

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Ch 20 Attracting and Retaining Customers

Ch 20 Attracting and Retaining Customers

Assessment

Quiz

Other

10th - 12th Grade

Medium

Created by

Chanda Eager

Used 5+ times

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10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A premium is

a fee paid for product placement

a level of radio and TV advertising

one of the five Ps

a free gift with a company's name printed on it

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A contest that creates excitement about a product is a form of

product placement

publicity

outdoor advertising

all of these

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Visual merchandising refers to

giveaway merchandise that displays the companies name

products shown in an infomercial

how products are displayed in a store

how products appear in internet advertising

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is not a form of media advertising?

catalog

web banner

press release

outdoor billboard

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is not one of the six key elements in promotional mix?

personal selling

publicity

networking

advertising

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The communication model used by companies to plan, create, and manage promotion

AIDA

AID

AIDD

IADA

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is not a one-on-one effort for promoting a product?

infomercial

telemarketing

direct mail

personal selling

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