Gmetrix 1-2

Which of the following data are considered Primary Data?

• Information collected from your company focus group.

• Facts you collected from professional journal articles.

• Demographic data you obtained from the government.

• A marketing survey you posted on Facebook

• Interviews you conducted with customers.

Which of the following data are considered Secondary Data?

• Information collected from your company focus group.

• Facts you collected from professional journal articles.

• Demographic data you obtained from the government.

• A marketing survey you posted on Facebook

• Interviews you conducted with customers.

True or False,

All companies that sell goods and services are indirect competitors.

• True

• False

True or False,

Indirect Competition is a business whose services are different from yours but satisfy the same need.

• True

• False

True or False,

Direct Competition is a company that offers the same thing you offer.

• True

• False

True or False,

When your target audience buys products from a competitor instead of from you that is indirect competition.

• True

• False

A photographer has a large gallery of stock photos, this is an example of what part of the SWOT analysis.

• Strengths

• Weaknesses

• Opportunity

• Threats

A photographer has just been informed by the local government that large family gatherings are not allowed because of Covid, this is an example of what part of the SWOT analysis.

• Strengths

• Weaknesses

• Opportunity

• Threats

A photographer works alone and has no help, this is an example of what part of the SWOT analysis.

• Strengths

• Weaknesses

• Opportunity

• Threats

A photographer is expecting an increase in weddings, birthday parties, and other social gatherings as Covid restrictions are lifted, this is an example of what part of the SWOT analysis.

• Strengths

• Weaknesses

• Opportunity

• Threats