Generation C

They are multi-screen ... and 90% sleep with their phone next to them.

• users

• content

• posts

• media

They interact with and share ... they relate to: 85% rely on peer ... when buying a new product.

• content, recommendations

• posts, recommendations

• recommendations, users

• media, recommendations

They love expressing themselves through written ..., music and video.

• content

• posts

• recommendations

• media

They socialise online: most use social ... daily.

• posts

• content

• media

• recommendations

Match the word with its meaning: engaged

• involved

• stereotyped

• categorised

• existance

Match the word with its meaning: conventional

• stereotyped

• classified

• categorised

• involved

Match the word with its meaning: content

• material

• existance

• main

• companies

Match the word with its meaning: primary

• existance

• currently interacted

• involved

• main

How will Generation C shape the future of technology careers?

• Generation C will help share the future of IT careers because new paths are opening up in web development, programming and IT support.

• Generation C won't help share the future of IT careers because new paths are opening up in web development, programming and IT support.

• Generation C will help share the future of IT careers .

• Generation C will help share the future of IT careers because new paths aren't opening up in web development, programming and IT support.

What is the impact of Generation C on marketing and advertising and the rest of the world?

• TV commercials and classified ads are no longer the best way to reach them.

• TV commercials and classified ads are the best way to reach them.

• TV commercials and classified ads are no longer the best way to reach them. Typical online ads fail to attract users due to the rise of ad-blockers, so social media is now considered most effective marketing tool.

• Typical online ads fail to attract users due to the rise of ad-blockers, so social media is now considered most effective marketing tool.