Why are Channels of Distribution needed in Marketing?

• They adjust differences between producers and consumers

• They provide marketing functions

• They increase marketing efficiency

• All of the above

A channel of distribution is made up of the organizations and individuals who participate in the movement and exchange of products and services from the producer to the final consum

• True

• False

In a direct channel there are intermediary businesses that perform some of the marketing functions.

• True

• False

In a direct channel, the producer sells directly to the final consumer

• True

• False

Channel management tools include technology that helps manage a channel of distribution. Which one of the options below is NOT a channel management tool?

• Cross-Platform Analysis (CPA) software

• Electronic Data Interchange (EDI)

• Customer-Relationship Management (CRM) software

• Supply Chain Management (SCM) software

Wholesalers are companies that assist with distribution activities among businesses. They do not work with final consumers in any significant way. Their role is to provide needed marketing functions as products and services move through the channel of distribution between producers and other businesses.

• True

• False

Wholesalers can provide access to new and international markets and to small and medium-sized companies and retailers.

• True

• False

What statement about retailers such as TARGET is NOT TRUE?

• No merchandising needed

• Highly vested in customer experience

• Require a warehouse

• Requires high capital to open a store

 Physical distribution (also known as logistics) is the process of efficiently and effectively moving products and materials through the distribution channel.

• True

• False

Common options for storing and handling products while they are moving through the distribution channel include what?

• Warehouses

• Distribution Centers

• Packaging options

• All of the above