Introduction to Retail Management Session 1

Mr Andrews runs a retailing shop that exclusively sells Heinz's 500 ml ketchup. He takes in bulk orders form manufacturers and allows customers to purchase any quantity of products. His shop is well stocked all year round and offers multiple payment methods for consumers. Mr Andrews retail shop demonstrates the following values except

• Product Assortment

• Breaking Bulk

• Holding Inventory

• Providing Services

Which of the following does not show the social and economic significance of retailing?

• Fresh Goods Sdn Bhd uses biodegradable packaging to package their products as a strategy for Corporate Social Responsibility

• Papers and Boxes CO. generates more than 2 Billion Sales quarterly.

• Surgical Supplies Sdn Bhd utilizes fully automated processes and machinery to reduce labor and manpower requirements.

• Bake With Dan currently operates in more than 100 countries with at least 15 stores nationwide.

Which of the following is true with regards to the types of integration seen in the supply chain?

• Vertical Integration - A firm performs one set of activity in supply chain

• Backward Integration - Occurs when retailers are involved solely in retailing activities

• Horizontal Integration - A firm performs more than one set of activities in supply chain

• Forward Integration - Occurs when a manufacturer undertakes retailing activities

UNIQLO is a company that focuses on clothing and apparel for all ages. Which of the following would be considered an Intertype competition towards UNIQLO?

•  Levi Strauss & CO. - An american clothing and apparel company

• MUJI - A company that sells a wide variety of household goods and consumer goods including apparels, kitchen appliances and stationeries.

• POPULAR - A company that focuses on selling stationeries and books.

• Hennes & Mauritz Ab (H&M) - A company that focuses on fast-fashion clothing and apparels for all ages.

5. Which of the following are TRUE with regards to retail opportunities:

I Retail Managers

II Sales Associate

III Market Analyst

IV Information technology

• I, II & III

•  II, III & IV

• None of the Above

• All of the Above

Maybank, A Malaysian universal bank can be considered as which of the following?

• Service Retailing

• Store Retailing

• Non-store retailing

• Not a retailer

Melissa’s Fixes is a home improvement retail store that focuses on selling home improvement products such as electrical tools, plumbing tools, garden tools etc. Products that are not related to home improvement will not be found in Melissa’s Fixes. Melissa’s Fixes would be considered as a  _______________________

• Convenience Store

• Specialty Store

• Departmental Store

• Hypermarket

Which of the following states clearly the role of the retailer in the supply chain?

• Retailers are involved in the production of goods with the help of machines

• Retailers are involved in buying goods from manufacturers and selling to customers in huge quantities

• Retailers are involved in selling products in small quantities based on consumer needs

• None of the above

Which of the following characteristics incorrectly describe a retailer?

• It is one of many points in the value chain that provide a platform for promotions

• There is a direct end-user interaction in retailing

• In most retail businesses, services are equally as important as their products

• Sales at the retail level are generally in small unit sizes

Best Brand Co is a mobile retailer. They recently launched a loyalty program that rewards their members with vouchers, lucky draws, discounts etc. This tactic would be considered under which section of the retail strategy?

• Identifying target market

• Identifying the nature of merchandise and services offered

• Building long term advantage over competitors

• None of the above