Lesson 8: Social Media Advertising

Where do promoted posts appear on Facebook?

• On the Facebook users' new content section

• On the Facebook users' newsfeeds

• On the Facebook users' sign in page

• On the Facebook users' advertisement section

What is the role of a consideration marketing objective?

• It helps to find people who might be interested in your products

• It determines how many people saw your ad and purchased the product

• It determines keywords for targeting specific audiences

• It increases awareness of your business or products

Which of the following statements is true regarding the conversion marketing objective?

• It determines keywords for targeting specific audiences

• It increases awareness of your business or products

• It finds people who might be interested in your products

• It determines how many people saw your ad and purchased your product

If your ad is displayed 5000 times (5000 impressions) and receives 1000 clicks, what would your click through rate be?

• 25%

• 10%

• 15%

• 20%

Which type of advertisement content performs best on social media?

• Audio

• Text

• Image

• Video

Advertising on Google social media platforms is a little different than other platforms because:

• you must use the Campaign Manager to create ads.

• you must specify which social media platforms you want to display your ads.

• they integrate ads throughout their sites.

• they help you determine the success of your ads.

How can you keep your ad campaigns from becoming stale?

• Combine your ads with controversial messages to get attention.

• Create new ad formats or variations on your best performers.

• Rotate your ads every week to see which ones are most popular.

• Create ads that will require a response from competitors in your industry.

What is required to run ads on Instagram?

• Pinterest business page

• Twitter business page

• Facebook business page

• Google business page

To advertise on Pinterest you must have:

• a Facebook business page.

• at least 10,000 followers on Pinterest.

• a business account on Pinterest.

• a functioning Website.

When you target an audience by their type of mobile phone, which type of targeting option are you using?

• Behaviors

• Connections

• Demographics

• Interests