analytics quiz

Which is NOT how to improve email open rate?

• Improve subject line

• Optimize your email design and copy

• Test subject line length

• Optimize pre-header text

What you should do to increase email click rate?

• Improve your subject lines

• Use confirmed opt-in

• Optimize pre-header text

• Improve your calls-to-action through clear copy and better design

Which is NOT how to decrease email bounce rate?

• Remove invalid email addresses

• Segment your audience for more relevant emails

• Use confirmed opt-in

• Never use purchased email lists

If I want to have an estimate of the number of people who visited my website, which metric should I use?

• Sessions

• Unique Visitors

• Users

• Hits

What would be a good way to segment your data?

• Segment your primary geographic market

• Segment based on Recency, Frequency, and monetary value

• Segment based on Acquisition / Behavior / Conversion dimension

• All of the above

You want to understand if users use their mobile phone to access your site. Which of the following approach is preferable?

• Ask “Are you using a mobile phone to access our site?” Yes/No

• Do a survey

• Look at the report Audience/Device

• This cannot be known because people use multiple devices to browse the Web

Which of these marketing efforts would NOT be an effective use of campaign trackers?

• Display advertising campaigns

• Email marketing campaigns

• Social Media campaigns

• Television Advertising campaigns

Publishing ads through Facebook would fall under which media type?

• Owned media, because you own the Facebook page

• Social Media channel

• Paid Ads

In your setting SMART goals, what is A standing for?

• Reachable

• Achievable

• Realistic

• Attainable

Which factor contributes to click-through rate (CTR). Click through rate compares the number of time someone clicks on your post/content, to the number of impressions you get (how many times the ad was viewed).

• Image/ visual

• All of them

• Keywords/ content

• Call-to-action button and ad positioning