Distribution, Promotion, and Selling

It is the coordination of manufactures, suppliers, and retailers working together to meet a customer need for a product or service.

• a. Supply Chain Management

• b. Distribution

• c. Manufacturing Businesses

• d. Product Storage and Handling

Answer explanation

Fun Fact: Supply Chain Management can build your skills and take them in any direction as you can grow your professional career in such a wide range of exposure, all from within the same department. Says by Daniel Kaskinen, CPSM (Certified Professional in Supply Management)

An Important component of supply chain management that Involves locations and methods use to make products and services available to customers.

• a. Supply Chain Management

• b. Distribution

• c. Manufacturing Businesses

• d. Product Storage and Handling

Answer explanation

In making a distribution strategy, you will determine how your products/services reach your customers.

The routes that products and services take from the time they are produced to the time they are consumed.

• a. Supply Chain Management

• b. Distribution

• c. Transportation

•  d. Channels of Distribution

Answer explanation

2 Types of Channels of Distribution

1. Direct Channel - moves the product directly from the manufacturer to  the consumer.

2.  Indirect Channel - use intermediaries people or businesses that move products between the manufacturer and the consumer.

The Manufacturer can sell large quantities to wholesaler, also called a distributor, who will then store and sell smaller quantities to many retailers.

• a. Manufacturer to Consumer

• b. Manufacturer to Retailer to Consumer

• c. Manufacturer to Wholesaler to Retailer to Consumer

• d. Manufacturer to Agent to Wholesaler to Retailer to Consumer

Answer explanation

4 Channel Options a business can use

1. Manufacturer to Consumer - the product can be sold by the manufacturer directly to the consumer using various methods, such as the Internet, direct mail, or television shopping channels.

2. Manufacturer to Retailer to Consumer - a sales forced can sell manufactured goods to retail stores, and the retail stores can sell to the consumer.

3. Manufacturer to Wholesaler to Retailer to Consumer - the manufacturer can sell large quantities to wholesaler, also called a distributor, who will then store and sell smaller quantities to many retailers.

4. Manufacturer to Agent to Wholesaler to Retailer to Consumer - the manufacturer does not involved in selling. Selling is handled by an agent.

 

Type of Business wherein the manufacturer don’t sell directly to customers. Instead, they make their products and then sell the products to other businesses such as retailers.

• a. Retail Business

• b. Wholesale Business

• c. Delivery Business

• d. Manufacturing Business

Answer explanation

3 Types of Business

1. Retail Business – the ways of selling products are:

✓ Offer your product to consumer in a convenient location and during convenient hours.

✓ Use catalogs, fliers, and other advertisement to reach customers who lived outside the area.

✓ Create a website.

2. Service Businesses - these business have a single, direct channel of distribution because the production and consumption of a service happen at the same time.

3. Manufacturing Businesses - manufacturer don’t sell directly to customers. Instead, they make their products and then sell the products to other businesses such as retailers.

It is the original, creative work of an artist or inventor and may include such things as songs, novels, artistic design, and inventions.

• a. Intellectual Property

• b. Copyright

• c. Patent

• d. Trademark

Answer explanation

4 Types of Intellectual Property

1. Patents – Inventors are granted the exclusive right to a physical invention, a design, a process, or a unique improvement to one of the above.

2. Copyrights – People who create original material have the exclusive right to the material they created. However, the creator can allow someone else to use the material.

3. Trademarks – These symbols, phrases, or logos help separate one company’s products or services from another. Consumers and customers identify companies through their trademarks.

4. Trade Secrets – A company’s confidential information can provide unique advantages or economic benefits, often giving them a competitive advantage.

Choices when transporting goods are airplane, pipeline, railroad, ship, truck, or a combinations of methods.

• a. Supply Chain Management

• b. Transportation

• c. Delivery

• d. Intermediaries

Answer explanation

Factors to consider in making a transportation decision include; what you are shipping (type of product) and where it is being shipped (geographic distance).

Efficient storage allows channel members to balance supply and demand of products. However, this add to the cost of the products and also add a risk that product may be damaged or stolen while stored.

• a. Supply Chain Management

• b. Distribution

• c. Manufacturing Businesses

• d. Product Storage and Handling

Answer explanation

Dealers have to provide storage for the automobiles until they are sold to the consumer.

Includes not only transportation but also storage and handling of products and packaging within a channel of distribution.

• a. Direct Selling

• b. Indirect Selling

• c. Physical Distribution

• d. Dual Distribution

Answer explanation

As the product is transported, it will be stored at various points along the channel before being moved to the next channel member. It is important that storage facilities along the channel provide safe and adequate space to protect the product.

 

Designed to protect the product from the time it is produced until it consumed.

• a. Packaging

• b. Brand Name

• c. Brand Image

• d. Company

Answer explanation

Fun Fact: Packaging influences how we feel about food. An example of this is the new packaging of lucky me pancit canton.