Readings & Self-Assessment Review/Reflection

According to the leaked document "TikTok Algo 101," the platform's strategy in pursuit of its "ultimate goal" of "adding daily active users" is to optimize for _____ and _____.

• users to returning to the app

• users creating as much new content as possible

• prevent users from sharing false or harmful content

• users staying in the app as long as possible

• users purchasing as many products as possible

What are the four basic elements of the TikTok algorithm?

• Likes

• Comments

• Shares

• Plays

• Play Time

True or False: TikTok attempts to suppress videos that explicitly ask viewers to like them.

• True

• False

What country owns TikTok?

• United States

• China

• Austrailia

• Indonesia

True or False: Biden and Trump agree that TikTok poses a National Security Threat to the United States.

• False. Trump was concerned about TikTok; Biden isn't.

• False. Biden is concerned about TikTok; Trump was not.

• False. Neither of them are concerned about TikTok.

• True. Both Biden and Trump agree that TikTok poses a security threat.

The American government's two main security concerns about TikTok being owned by a community country like China are _____ and _____.

• That China may steer TikTok advertising toward Chinese-made products, harming the American economy.

• That China may use the data TikTok collects to blackmail American citizens.

• That China may spread anti-democratic propaganda.

• That China might see TikToks with sensitive tactical information.

One example of the Chinese government's possible involvement with TikTok shared in the article was:

• The TikTok user @FengShui was banned from TikTok.

• TikToks criticizing the Chinese government are automatically banned.

• TikToks using the hashtag #whereispengshuai have few views compared to other platforms.

What are three ways that the information provided in "How TikTok recommends videos #ForYou" can help you tweak your TikTok or its description/hashtags/etc. to show up in more people's #ForYou feed?

https://newsroom.tiktok.com/en-us/how-tiktok-recommends-videos-for-you/

How does SIMJI say she gained a following on TikTok?

• She worked hard to learn the algorithm.

• She identified a specific target market.

• She developed strong relationships with other content creators.

• She identified and filled a gap in TikTok content.

True or False: The key to SIMJI's success was creating content to educate people on how to make interesting rugs.

• True.

• False.

Answer explanation

“My goal was to be able to reach a broad audience by creating entertainment style content that would be interesting to people regardless of their interest in rug making or art."