True

1. There are 6 types of customers.

• True

• False

2. Loyal customers prefer to buy products and services that are on sale or have markdown prices.

• True

• False

3. Wandering customers prefer to buy products and services when they like to.

• True

• False

4. Impulsive customers prefer to buy products and services on a whim.

• True

• False

5. There are two consumers that will place the same customer value of the same product or service.

• True

• False

6. Providing the best cost to the consumer means that business owners or entrepreneurs focus on providing exceptional quality service to their customers.

• True

• False

7. Customer value defined as benefits minus the cost.

• True

• False

8. The value that an individual consumer places on a certain product or service becomes the customer value for that offering.

• True

• False

9. There are instances, wherein, businesses focus more on advertising their products in different ways to increase their sales, but can possibly wind up hurting them.

• True

• False

10. Wandering customers prefer to buy products and services when they like to.

• True

• False