Marketing Terms - Study Guide

What are Soft Skills?

• The abilities you acquire through education, training and experience that often pertain directly to a specific job or industry. They are part of the skill set that is required for a job.

• The combination of people skills, social skills, communication skills, emotional intelligence, and personality traits that make it easy to get along and work harmoniously with other people.

• The strengths and abilities individuals demonstrate that help the oversee processes, guide initiatives and steer their employees toward the achievement of goals.

• It is known as the ability to work with or interact with other individuals in an effective and friendly way, especially in a working environment.

What are Hard Skills?

• The abilities you acquire through education, training and experience that often pertain directly to a specific job or industry. They are part of the skill set that is required for a job.

• The combination of people skills, social skills, communication skills, emotional intelligence, and personality traits that make it easy to get along and work harmoniously with other people.

• The strengths and abilities individuals demonstrate that help the oversee processes, guide initiatives and steer their employees toward the achievement of goals.

• It is known as the ability to work with or interact with other individuals in an effective and friendly way, especially in a working environment.

What are Leadership Skills?

• The abilities you acquire through education, training and experience that often pertain directly to a specific job or industry. They are part of the skill set that is required for a job.

• The combination of people skills, social skills, communication skills, emotional intelligence, and personality traits that make it easy to get along and work harmoniously with other people.

• The strengths and abilities individuals demonstrate that help the oversee processes, guide initiatives and steer their employees toward the achievement of goals.

• It is known as the ability to work with or interact with other individuals in an effective and friendly way, especially in a working environment.

What are People Skills?

• The abilities you acquire through education, training and experience that often pertain directly to a specific job or industry. They are part of the skill set that is required for a job.

• The combination of people skills, social skills, communication skills, emotional intelligence, and personality traits that make it easy to get along and work harmoniously with other people.

• The strengths and abilities individuals demonstrate that help the oversee processes, guide initiatives and steer their employees toward the achievement of goals.

• It is known as the ability to work with or interact with other individuals in an effective and friendly way, especially in a working environment.

What is Marketing?

• It is known as the required attributes of a product or service that make it capable of satisfying customers’ wants and needs.

• The process of planning, pricing, promoting, selling and distributing ideas, goods or services to create exchanges that satisfy customers wants and needs.

• They are channels of businesses or intermediaries which a product or service travels through before reaching the final customer.

What is Utility?

• It is known as the required attributes of a product or service that make it capable of satisfying customers’ wants and needs.

• The process of planning, pricing, promoting, selling and distributing ideas, goods or services to create exchanges that satisfy customers wants and needs.

• They are channels of businesses or intermediaries which a product or service travels through before reaching the final customer.

What are the Channels of Distribution?

• It is known as the required attributes of a product or service that make it capable of satisfying customers’ wants and needs.

• The process of planning, pricing, promoting, selling and distributing ideas, goods or services to create exchanges that satisfy customers wants and needs.

• They are channels of businesses or intermediaries which a product or service travels through before reaching the final customer.

What is Business-to-Business (B2B) Market?

• It consists of customers who buy products for use in a business rather than for personal use.

• It is known as a business selling to another business.

• It consists of customers who buy products for their own use.

• It is known as a business selling to other customers.

What is Business-to-Business (B2B) Selling?

• It consists of customers who buy products for use in a business rather than for personal use.

• It is known as a business selling to another business.

• It consists of customers who buy products for their own use.

• It is known as a business selling to other customers.

What is Business-to-Consumer (B2C) Market?

• It consists of customers who buy products for use in a business rather than for personal use.

• It is known as a business selling to another business.

• It consists of customers who buy products for their own use.

• It is known as a business selling to other customers.