Business Level Strategy

Mechanics:

Join the game by inputting the Kahoot code with the name format (Ex. Graciela-AFM1) A waiting time of 2 minutes will be given for the participants to join. The winners will be based on the leaderboards by the time the game ends.

A business-level strategy is an integrated and coordinated set of commitments and actions the firm uses to gain a competitive advantage by exploiting core competencies in specific product markets.

• True

• False

Every firm uses all levels of strategy: corporate-level, merger and acquisition, international, and cooperative.

• True

• False

When selecting a business-level strategy, the firm determines who will be served, what needs those target customers have that it will satisfy, and how those needs will be satisfied.

• True

• False

Global competition has increased the options for consumers and has made it more imperative for firms to identify the needs of customers to earn above-average returns.

• True

• False

Effective use of the generic business strategies allows a firm to favorably position itself relative to the five competitive forces in the industry.

• True

• False

Almost any identifiable human or organizational characteristic can be used to subdivide a market into segments that differ from one another on a given characteristic.

• True

• False

Companies without core competencies in their value-chain activities and support functions are still able to successfully implement either a cost leadership or a differentiation strategy, although they cannot implement an integrated cost

leadership/differentiation strategy.

• True

• False

The difference between the cost leadership and differentiation business-level strategies on the one hand, and the focused cost leadership and focused differentiation strategies on the other, are their basis for customer value.

• True

• False

A business model should be selected with great care because it cannot be changed, or even adjusted, once a firm begins to use the model to implement its business-level strategy.

• True

• False