2022 Exam Internet Marketing Study Guide

SEO targets paid traffic rather than direct traffic or unpaid traffic.

• True

• False

When you use SEO and keywords you must use very specific keywords for your customers.

• True

• False

Search engines use algorithms to decide what order websites appear on a person’s computer.

• True

• False

Yahoo has unleashed an over-optimization penalty that targets websites that have too many keywords stuffed onto one page

• True

• False

Marketers use analytics to measure every aspect of their marketing and continually improve strategies.

• True

• False

A good way to see which social media platform(s) a company should be on is to

• Only be on platforms that support live video.

• See which platforms your competitors are on.

• Start with the biggest platforms first.

What does the acronym GCT stand for?

• Goals, Consistency, Targeting

• Goals, Content, Targeting

• Gifts, Content, Testing

• Goals, Content, Testing

Which is NOT a sign of a raving fan?

• Are the strongest of advocates who refer new business to you by the way they talk about your company.

• Stand up for your brand on social media when social bullies try to cause trouble.

• Always share your content.

• None of the above

The best part about GoPro’s social media content strategy is that most of the content

• was generated by users (fans/customers)

• is promotional

• consists of funny memes

• All of the above

True or False: A good habit to get into is to post 75 percent promotional content and 25 percent non-promotional content on social media.

• False

• True