Quiz Module 1 - Analysis

Analyzing the target of a project enables to...

• Broaden the audience to whom we are going to adress our publications

• Identify trends and behaviours related to the target group and thus, guide the social media campaings towards them

• Improving project finances based on the economic needs of the target group

When making a publication we should adress it to:

• The direct group, as they are our final target for the project outputs

• The indirect group, as they act as intermediaries and influence the target group

• The direct group and the indirect group, as we should try to broaden the audience to achieve a greater impact

The best type of content for our EU project is...

• Visual content, as it is more attractive

• Written content, as we need to inform our target group as much as possible

• Cohesive cross-platform content

Disseminating case-studies is very effective because they...

• Illustrate the feasibility of your project in a realistic way

• Show that your idea has already been realised

• Increases competition between companies

In order to maximize your project impact is crucial to:

• Understanding the purpose of each of the social media platform and how they can be used depending on the characteristics of your project audience

• There is no need to maximize impact because we now live in a globalised society where all social networks reach the same audience equally

• Targeting broad audiencies, as this is how we achieve a greater impact

The social network my partnership should choose to disseminate the project should be:

• All the social networks that we know how to manage, the more the better

• LinkedIn only, as it is the most professional social media network

• In according with the partnership, the target group, the platform, etc. Each project is different and requires an individual analysis

One of the guiding principles in the creation of a partnership should be:

• The experience of the organisations in the specific objective and field of the project.

• The sharing of the same strategic vision and common objectives with a view to achieving equity

• Each partner's contribution to the partnership and

  the partners' authority on management duties

Some characteristics of an effective team include:

• Ability to reach out to deadlines, leadership, authority, in-depth knowledge of the project area, etc.

• Sharing a common goal, synergy, good communication, efficient work distribution, etc.

• Good connections and contacts, persuasive skills, thoroughness, discipline, etc.