Business Management Year 10

What is not part of the marketing mix (the 4Ps)?

• Product
• Person
• Price
• Promotion

What is not linked to place?

• Where the shop is
• Where the materials are
• What the product is

How the consumer gets the product

• Place
• Price
• Promotion  
• Sales strategy

When you see an advertisement for a store and decide to shop there, which element of the marketing mix has succeeded? 

• presentation
• product
• place
• promotion

Which part of the four P's of marketing effects the location and transportation of the product

• Place
• Planning
• Pricing
• Promotion

Delta Motorworks markets its cars based on the age, gender, and income of its customers. Which of the following types of market segmentation is evident here? 

• Geographic segmentation
• Benefit segmentation
• Occasion segmentation
• Demographic segmentation

"Many companies today are localizing their products, advertising, promotion, and sales efforts to fit the needs of individual regions, cities, and neighborhoods." This is an example of ________.

• Geographic segmentation
• Product diversification
• Branding
• Psychographic segmentation

________ involves dividing a market into smaller segments of buyers with distinct needs, characteristics, or behaviors that might require separate marketing strategies or mixes. 

• Mass customization
• Market targeting
• Market segmentation
• Differentiation

Product, price, place, and promotion make up the _____________________.

• Marketing Concept
• Marketing Mix
• Marketing Oriented
• Marketing Behavior

Why do businesses use market research?

• To identify customer needs

• To sell goods and services

• To advertise