Business Studies Gr 11

Environmental scanning is a continuous process.

• True

• False

A PESTLE analysis is used to gain information from the micro environment

• True

• False

Possible strengths for a business could be:

• Location

• Work skills

• Business culture

• All of the above

SO strategies in a TOWS analysis use strengths to take advantage of opportunities.

• True

• False

An attractive market is one that has:

• Low barriers to entry

• High barriers to entry

• Strong buyer bargaining power

• None of the above

A substitute product is:

• McDonald's and Burger King

• Apple and iTunes

• Glasses and Contact lenses

• None of the above

Ethnic and Religious differences relate to the _______environment.

• Social

• Financial

• Economic

• Legal

The tool used to analyse the market environmnet is:

• PESTLE

• SWOT

• Porters

• All of the above

The following are possible barriers that will make it difficult to enter a market.

• Strict government regulations

• Capital required is high

• High level of customer loyalty

• All of the above

Buyers have bargaining power when they are buying in bulk.

• True

• False