Final Principles of Design

This poster is an example of bad ______.

• Value

• Contrast

• Simplicity

• Repetition

In what ways could this design be improved? (One answer)

• Enhance Contrast

• Add more information

• Include more colors and fonts

• Simplify the design and add a focal point (limit font & colors)

To improve the design of this banner, you could______.

• Add repeating patterns

• Make it less simple

• Enhance the contrast

• Add more color

The design on the right is an improved design. Why?

• Better Contrast

• Better Repetition

• More Simple

• Better Proximity & Alignment

What is proximity in terms of design?

• How elements are spaced, improving organization of the design

• How elements are aligned, making it more readable

• How elements stand out in a design, improves focal point

• How elements repeat in a design, creates character and voice

What is wrong with this design?

• Poor Contrast.

• Poor Alignment. Does not have a focal point.

• Needs to be more complex.

• Needs more text.

I good rule to good design would be....

• Make sure it is complex! The more you have, the more people are going to look at it.

• Try to fit everything on the page! More is more!

• Keep it Simple!

  Only use three colors, three fonts, & three font sizes

• Make it eye-catching! Place as many colorful elements as possible.

Which is not a principle of design?

• Contrast

• Repetition

• Value

• Simplicity

An example of complementary colors are...

• Orange & Yellow

• Green & Red

• Green & Blue

• Blue & Purple

An example of analogous colors are...

• Red, Orange, & Yellow

• Red, Green, & Blue

• Orange, Blue, & Red

• Black, Red, & Green