Markerting

Is an advertisement a form of promotion?

• True

• False

What is an advertisement? 

Informative advertising is highly competitive when there are similar products in the marketplace, and products are competing for their share of the market

• True

• False

What is the purpose of packaging?

______________ advertising is often used when launching a new product, or for an updated or relaunched product.

Which one of the following best defines the term target market?

• A group of people with some different characteristics that a company has identified as potential customers for its products

• A segment of people who are likely to benefit from the products or services your business is selling

• A specific group of people you have decided to not target with your products or services