4.4. Sampling methods

4.4. Sampling methods

11th Grade

11 Qs

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4.4. Sampling methods

4.4. Sampling methods

Assessment

Quiz

Business

11th Grade

Practice Problem

Easy

Created by

Grachel Monis

Used 3+ times

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11 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In most cases of primary data collection it is possible and affordable (cheap) to ask the ‘entire population’.

True

False

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In data collection, the term population does not mean ‘the population of the region/country/world’ but the total number of people under study, as defined by the objectives of the market research.

True

False

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

‘All people aged 21–25 years old still in full-time education’ - is an accurate example for date collection for the term ' population'.

True

False

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

group of people taking part in a market research survey selected to be representative of the target market overall

sample

sampling error

quota sampling

random sampling

5.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

errors in research caused by using a sample for data collection rather than the whole target population

sample

sampling error

quota sampling

random sampling

stratified sampling

6.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

gathering data from a group chosen out of a specific sub-group, e.g. a researcher might ask 100 individuals between the ages of 20 and 30 years

sample

quota sampling

random sampling

cluster sampling

7.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

this draws a sample from a specified sub-group or segment of the population and uses random sampling to select an appropriate number from each stratum

sample

quota sampling

cluster sampling

stratified sampling

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