Repaso MKT 1-3
Authored by Claudia Osco
Business
3rd Grade
Used 4+ times
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30 questions
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1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
¿Si no existe demanda existe oferta?
FALSO
VERDADERO
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
¿La necesidad se puede considerar un estado de desequilibrio percibido?
FALSO
VERDADERO
3.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
Son conceptos centrales del marketing:
Necesidad
Deseo
Valor
Producto
4.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Este concepto: "Los consumidores compran los productos disponibles, a un precio accesible", pertenece a:
Concepto de Producción
Concepto de ventas.
Concepto de producto.
Ninguna.
5.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Cuando existe un estado de la demanda negativa...
El producto desagrada
El producto carece de ventas.
El producto está mal fabricado.
Ninguna
6.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
El valor es la diferencia entre los beneficios que espera recibir el satisfactor y el costo total que debe soportar.
FALSO
VERDADERO
7.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Se logra cuando un cliente cumple o supera las expectativas que tenias a raiz de un producto o servicio.
Percepción
Satisfacción
Valor
Expectativa
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