Market Leader Intermediate Unit 5

advertorial

• is magazine, newspaper, or website content that looks and reads like that publication's content but is actually a paid advertisement

• is a picture, sign, etc. that is used to make a product or service known and persuade people to buy it

• means involving or relating to the buying and selling of goods

• is a graphical user interface (GUI) display area, usually a small window, that suddenly appears in the foreground of the visual interface

A lot of local businesses ____________________ adverts in our newspaper.

• endorse

• target

• place

• puts

Creating clever and memorable ____________________ such as ‘Mr Muscle loves the jobs you don’t’ is the job of advertising agencies.

• slogans

• flyers

• samples

• jingles

The company’s new global advertising campaign, which will ____________________ in Japan, Europe and the US, will cost $3m.

• promote

• run

• sponsor

• adverise

Many people are beginning to criticise the widespread practice of ____________________ marketing, in which companies recruit bloggers to talk about products in exchange for samples or promotions.

• banner

• viral

• outdoor

• word-of-mouth

Through blogs and services such as Facebook and Twitter, companies are able to ____________________ more directly with consumers.

• endorse

• exhibit

• communicate

• talk

If you would like more information, please help yourself to one of our ____________________.

• leaflets

• banners

• billboards

• pop-ups

An effective advert is one that ____________________ the consumer to buy the product or service it advertises.

• influence

• promotes

• persuades

• suggests

The bulk of mobile advertising is still focused on ____________________ ads and text messages, but some companies are experimenting with offering free video clips supported by ads screened before and after.

• target

• banner

• point-of-sale

• hoardings

The good news about celebrity ____________________ is that companies can always sack the celebrity if he or she falls into disgrace.

• endorsement

• placement

• advertorials

• advertisements