Unit 11: Reading - Marketing for a Good Cause

Fill in the blanks with the correct forms of the words provided.

1. I don't trust how affectionately Ian is acting; I wonder what his ________ are.

• nonprofit

• auction

• involvement

• motives

• foreseeable

2. The _________ organization must rely on donations to survive.

• nonprofit

• auction

• involvement

• motives

• foreseeable

3. The former millionaire is now bankrupt and is holding a(n) _________ to sell his belongings.

• nonprofit

• auction

• involvement

• motives

• foreseeable

4. Since her ____________ in the crime is still unclear, the police are holding her in custody.

• nonprofit

• auction

• involvement

• motives

• foreseeable

5. The engineer is working overtime to try to reduce any __________ problems with his design.

• nonprofit

• auction

• involvement

• motives

• foreseeable

Read page 162,163 in the Student´s book.

Choose True or False.

 

1. The Global Fund works hard to combat diseases like AIDS and malaria.

• TRUE

• FALSE

2. Bono designed most of the Product Red merchandise.

• TRUE

• FALSE

3. Doctors Without Borders sends medical assistance to needy areas.

• TRUE

• FALSE

4. Yoplait's Lids to Save Lives program originated in France.

• TRUE

• FALSE

5. Some customers question cause marketing because of the revenue generated by the companies.

• TRUE

• FALSE