Repositioning

Select all that are objectives linked to achieving goals during repositioning:

• increase profitability

• gain market share

• provide employment opportunities

• become more sustainable

Select all that are market repositions strategies:

• changing promotional strategies

• offering additional products/service to the market

• renaming

• rebranding

• redundancy

the most effective way for a business to reposition is to offer something new to consumers that satisfies their______

• desires

• sustainability needs

• price point

• needs and wants

_______ can happen in the post-maturity stage if the business needs to change the way it is perceived.

• repositioning

• re-entering

• rebranding

• renaming

getting a celebrity to endorse a business would be an example of?

• HR repositioning

• operations repositioning

• finance repositioning

• market repositioning

____________ is an employer directed separation strategy that occurs when a business deucse the number of employees because a position is no longer required.

• redundancy

• repositioning

• re-acquisition

• recruitment

Operational repositioning focuses on building on __________, with a focus on minimising costs, meeting demand, utilising _________ and improving ________.

• productivity, technology, quality

• relationships, skills, products

• productivity, skills, technology

• relationships, technology, quality

select all that are strategies to reposition under operations:

• minor expansion or renovation

• cutting costs

• changing locations

• utilising emerging technologies

• buying new machinery

TRUE of FALSE

it is not an expectation today that businesses evolve and adopt new technologies

• TRUE

• FALSE

addressing sustainability can be an effective reposition strategy

• TRUE

• FALSE