Marketing Semester Review

Photos, Testimonials, and reviews are examples of...

• customer surveys

• social responsibility

• user-generated content

• employee representation

Outdoor signs, television commercials and social media posts are all examples of how this element of the 4 P's is shared as part of a marketing strategy.

• promotion

• place

• positioning

• packaging

Market demand, product availability, and perceived value are all identified as factors that affect the ____ element of the 4 P's of marketing?

• Promotion

• Price

• Place

• Positioning

This is a combination of elements that are part of a marketing strategy and refers specifically to the 4 P's of marketing.

• marketing mix

• product placement

• brand management

• selling plan

_____ is an overall and coordinated approach for connecting an audience with a product or service that will meet the audience's need

• marketing

• branding

• positioning

• promotion

This is the "what" that is being marketed.

• product

• promotion

• price

• packaging

True or False: Qualitative data represents the motivations or the why's behind much of the that can be counted with numbers

• true

• false

What is the act of gathering information relative to a company's actions and the factors that affect the space in which the company operates?

• real time research

• market research

• data analysis

• database marketing

True or False: A mistake that marketers could make is counting correlation as causation

• true

• false

Brand _____ is represented in how a consumer feels about a given brand.

• awareness

• perception

• analysis

• correlation