Sports and Entertainment Marketing Promotion Review

 Which of the following is an example of branded merchandise:

•  Tiger Woods golf towel
•  NCAA Nokia Sugar Bowl
•  Allen Iverson jersey
•  Nike sweatshirt

 Sears pays a fee to the WNBA to have some of its players come to the store for an autograph-signing session. This is an example of

• licensing
• retailing
• sponsorship
• branding

 Rayovac Batteries pays a fee to Michael Jordan to appear in its television commercials. This is an example of

• licensing
• sponsorship
• endorsement
• branding

 Which of the following companies is a licensor (holds the rights to trademarked property):

•  Champ’ s Sporting Goods 
• Adidas
• The New York Yankees 
• Upper Deck

 A company that manufactures products using trademarked property is known as a

• licensee
• retailer
• licensor
• union

 Which of the following is a licensee: 

• Monday Night Football
• Wrigley Field
• The Masters Tournament
• Nintendo

 Which of the following is an example of a licensed product:

• Nascar Earrings
• Converse shoes
• Wheaties Cereal box featuring athlete
• Buick Invitational Golf Tournament

 The main benefit of being a licensor is

• profits
• market expansion
• public relations
• trademark protection

 The fee a licensee pays up front to use trademarked property is called a(n)

• expected sales fee
• percentage fee
• royalty
• guarantee

 What are royalties?

•  A percentage of expected sales
• A percentage of taxes
•  A percentage of actual sales.
•  A percentage of union dues