Sports Marketing II Final Review

This word is usually applied to activities that require the demonstration an athletic skill:

• sport

• entertainment

This word usually refers to a theatrical production such as a movie, a television show, a play, or a concert:

• entertainment

• sport

What is the Marketing Mix, also known as the 4 P’s?

• The combination of production, performance, place, and people decisions.

• The combination of product, price, place, and promotion decisions.

  Clear selection

This is the term used to describe anything offered to global customers that will satisfy their needs and wants. It can be tangible or intangible.

• The Gift

• The Product

  Clear selection

This is the value, usually in money, placed on a good or a service.

• Price

• Premium

This is any form of communication designed to inform, remind, or persuade customers about a business or its products.

• promotion

• proclamation

This element of the Marketing Mix refers to the locations and methods used to market goods and services.

• price

• place

This term refers to the growing importance and emphasis on developing international economic relationships.

• globalization

• marketization

People living in this type of country will have very low incomes.

• less developed country

• developing country

• industrialized country

• post-industrialized county

People living in this type of country will have high incomes, they will be well-educated, and they will have access to technology.

• Less-Developed Country

• Developing Country

• Industrialized Country

• Post-Industrialized Country

  Clear selection